Privacy Policy

Last Updated: 2026

4hcakes.co.uk ("we," "us," "our," or "Company") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website 4hcakes.co.uk (the "Site"), which provides information about online casinos in the UK.

Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our Site.

Information We Collect

We may collect information about you in a variety of ways. The information we may collect on the Site includes:

Personal Data: Name, email address, and other contact information you voluntarily provide when contacting us or subscribing to our services.
Technical Data: IP address, browser type, operating system, pages visited, and time spent on the Site.
Cookies and Tracking Technologies: Information collected through cookies, pixel tags, and similar tracking mechanisms.
Usage Data: Information about how you interact with our content, links clicked, and affiliate referrals.

How We Use Information

We use the information we collect for the following purposes:

To conduct analytics and understand how users interact with the Site
To track affiliate referrals and commission attribution
To improve Site functionality, content, and user experience
To respond to your inquiries and provide customer support
To send marketing communications (with your consent)
To comply with legal obligations and prevent fraud

Cookie Policy

Our Site uses cookies and similar tracking technologies to enhance your experience. These include:

Essential Cookies: Necessary for Site functionality and security.
Analytics Cookies: Allow us to analyse Site performance and user behaviour.
Affiliate/Marketing Cookies: Track referrals and marketing attribution.
Third-Party Cookies: Set by third-party services and partners.

You may opt-out of non-essential cookies by adjusting your browser settings or using our cookie consent tool. Please note that disabling cookies may affect Site functionality.

Third-Party Links

Our Site contains links to third-party websites, including online casinos and affiliate partners. We are not responsible for the privacy practices, content, or security of external websites. We strongly recommend reviewing the privacy policies of any casino or service you visit through our links before providing personal information or engaging in gambling activities.

Gambling operators are regulated by the UK Gambling Commission and have their own privacy and security obligations.

Your Rights

Under UK and EU data protection law (GDPR), you have the following rights:

Right of Access: Request a copy of your personal data
Right to Rectification: Correct inaccurate or incomplete data
Right to Erasure: Request deletion of your data ("right to be forgotten")
Right to Restrict Processing: Limit how your data is used
Right to Data Portability: Receive your data in a portable format
Right to Object: Opt-out of marketing communications and processing

To exercise these rights, please contact us using the details below.

Data Retention

We retain personal data only as long as necessary to fulfil the purposes outlined in this Privacy Policy or as required by law. Analytics and usage data are typically retained for up to 12 months. Affiliate tracking data is retained in accordance with our affiliate programme requirements. You may request deletion of your data at any time by contacting us.

Contact Us

If you have questions about this Privacy Policy, wish to exercise your data rights, or have concerns about our data practices, please contact us at:

Email: [email protected]
Website: 4hcakes.co.uk

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at www.ico.org.uk if you believe your data protection rights have been violated.